Reaching Out to Help Hurricane Victims
Across the world, people everywhere felt the
despair of those in the Gulf Coast after Hurricanes Katrina and Rita decimated the area, uprooting the lives of nearly 1 million
Americans. Like so many others, CyberWize leadership immediately began to wonder, how can we help?
As shocking images of people in dire need flashed across the world’s television
sets and computer screens, the CyberWize management team started to brainstorm. The goal: To ease the suffering and help restore
the quality of life these people deserve. With a warehouse full
of products and the partnerships in place to ship them where they were most needed, CyberWize wasted no time. In partnership
with the Red Cross and United Parcel Service, the company delivered truckloads of soap, shampoo, natural bug repellant, mouthwash,
and shaving supplies to a Red Cross distribution center in Montgomery, Alabama. From there, the Red Cross assessed where the
need was greatest, then sent shipments to established and makeshift shelters throughout the Gulf Coast region.
In all, $1 million of BioWize Botanicals personal care products were
shipped in the two weeks following Hurricane Katrina. “As a mother,” said Jeanine McCool, “I felt heartsick
seeing those families who had been flooded out of their homes and had nowhere to go. Mark and I feel blessed to be in the
position to help people who have experienced so much misfortune. We hope to make their lives just a little bit easier during
this difficult time.”
As part of its corporate mission,
CyberWize focuses on developing safe, natural products and promoting balanced, healthy lifestyles. Yet, during a national
catastrophe like this, the company takes the time to stop and remember the most important mission of all – caring for
others and making a difference in people’s lives.
